Gap: Marketing Strategies
(Retail Management | Winter 2012)
Through a thorough analysis of its market and current competitors, my classmate and I formed a series of marketing strategies for the mass retailer- Gap.
Together we conducted field research of a local Gap retailer as well as various of its competitors. We researched Gap's past and current inventory and its correlating consumer feedback, major events within and effecting the company, and marketing strategies that have been conducted or are being released.